How Community Managers Create Brand Romance
Dare I bring up the fact that Valentine’s Day is this weekend? Oh sure, why not?! Regardless of whether you choose to acknowledge the holiday, it’s still going to take place. Many kids love Valentine’s...
View ArticleAre You Missing Out on User Generated Content?
Content marketing has been evolving…no, let’s make that exploding…in leaps and bounds. One of the most important contributions to this growth is because of how businesses are currently creating their...
View ArticleThe Value of (Sometimes) Unplugging from Technology
Most kids who are born and coming of age during the 21st-century will never experience the world as it was before mobile phones and devices. And forget about ever talking them into unplugging from...
View Article8 Surprisingly Effective Ways To Use Pinterest
I love Pinterest. There, I said it. Truthfully, I have always been open about my fondness for this platform. And over the past few years, I have experimented and found many ways to use Pinterest. In...
View ArticleHere Are 3 Ways to Convert Leads into Customers
Most marketers and business owners already realize the necessity of lead generation for their company’s success. However, they should also understand the importance of another critical component of...
View ArticleYou Made a Social Media Mistake? 5 Things NOT to Do
One of my sons was playing a game on his iPad the other day and it had a catchy little tune. It turns out that this song, which is called, “Dumb Ways to Die,” originally started out as an Australian...
View ArticleSimple Ways You Can Start Your Own Online Storefront
It’s hard to believe, but the concepts and technologies behind online shopping and e-commerce have been around longer than some of us have been old enough to use the Internet. Even though connections...
View ArticleThe A – Z List of Content Tools You’ll Want to Use
With 2016 right around the corner, why are so many brands still pushing their less-than-stellar content out onto the internet? Around this time last year, Brooke wrote a post describing how businesses...
View ArticleDo Startups and Solopreneurs Need Branding?
I was personally touched by a story on the news recently about a Colorado homeless man who won $500,000 from a $10 scratch-off lottery ticket. This man, who had lived in a homeless shelter for more...
View ArticleHow To Combine Video Content With Social Media Marketing
Videos can be created for just about any type of marketing strategy, regardless of industry. Whether they are introductory videos, instructional videos, product demos, client testimonials, employee...
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